Book it as Protectable: the Supreme Court Holds Booking.com is a Protectable and Registerable Trademark
By EsqSocial Corporation 01/07/20
On June 30, 2020, in a nearly unanimous opinion, the Supreme Court held that Booking.com is not generic for online hotel reservation services and is protectable under the Lanham Act. The basic logic underlying the holding is that consumers do not view the term with its inclusion of .com as a generic phrase for online hotel reservation services, but rather as a sole source indicator of such services....<BR />By: <a href="https://www.jdsupra.com/profile/Bond_Schoeneck_King/">Bond Schoeneck & King PLLC</a>