Practitioners’ Corner: Do Not Track Is Back? Preparing for Browser-Based Preference Signals

Giving consumers choices to control the collection, use, and disclosure of their personal information has been a key feature of privacy law and guidance for decades. However, in the United States, until the advent of the General Data Protection Regulation (GDPR), which brought many U.S. companies under EU jurisdiction for the first time, and the California Consumer Privacy Act (CCPA), consumer choice was limited to controlling only particular types of data, such as certain health and financial...<BR />By: <a href="https://www.jdsupra.com/profile/davis_wright_tremaine/">Davis Wright Tremaine LLP</a>

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