India’s Central Consumer Protection Authority Proposes Guidelines to Regulate “Greenwashing"

On February 20, 2024, India’s Central Consumer Protection Authority (CCPA) proposed guidelines for the prevention and regulation of greenwashing (Greenwashing Guidelines). The guidelines would instruct service providers, product sellers, and advertisers who make environmental claims by using terms such as “clean,” “green,” “eco-friendly,” “eco-consciousness,” “good for the planet,” “minimal impact,” “cruelty-free,” “carbon–neutral,” and similar assertions....
By: Beveridge & Diamond PC

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