Trademark Primer: Proactive Strategies for Avoiding Disputes and Consumer Confusion

Trademark disputes can be time-consuming and costly. By proactively assessing risks and taking steps to avoid infringement, emerging companies save time and money. At the crux of most trademark disputes is the claim that consumers are likely to be confused by the simultaneous use of brand-identifiers by unrelated parties......
By: Foley & Lardner LLP

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