Global brand expansion: Why Canadian trademark owners should consider whether international registration is right for them
By EsqSocial Corporation 10/05/21
Until just a few years ago, most Canadian brand owners doing business abroad had limited options for protecting their trademarks outside of Canada. They were obliged to file separate applications in each country of interest, except in the few areas where a regional application is available (such as for the European Union)....
By: Smart & Biggar