Why Customers Are the Most Important Resource Your Business Has
By EsqSocial Corporation 13/05/21
Knowing your customer is vital for any business endeavor. Successful businesses, however, understand what their customers want and are making them part of the innovation process. American economist and MIT professor Eric Von Hippel is best known for his work in developing the concept of user innovation – that customers, rather than the producers, are responsible for a large amount of innovation. He conducted a study on the relationship between superstar customers and company innovation. “By...
By: NAVEX Global