Sensory Advertising Claims: Whether it’s More Comfy, Smells Worse, or Tastes Better, Back Up the Claim with Data
By EsqSocial Corporation 18/05/21
Better taste. More authentic smell. Covers up odor better. More comfortable fit. These kinds of human-sense-based advertising claims are potent advertising tools, but pose difficult challenges for advertisers to prove and substantiate. In order to determine whether, and how, to substantiate a given claim, advertisers must understand the distinction between sense perception claims, more run-of-the-mill performance claims, and puffery....
By: Kilpatrick Townsend & Stockton LLP