Targeted Advertising Still Patent Ineligible Subject Matter
By EsqSocial Corporation 20/05/21
The US Court of Appeals for the Federal Circuit found that targeted advertising is still an abstract idea and that a system providing targeted advertising must utilize something more than generic features and routine functions to be eligible for patent protection. Free Stream Media Corp. v. Alphonso Inc., Case No. 19-1506 (Fed. Cir. May 11, 2021) (Reyna, J.)......
By: McDermott Will & Emery