The Sleekcraft Factors And “Reverse Confusion” Trademark Infringement
By EsqSocial Corporation 21/05/21
What happens when a junior trademark holder’s business becomes so popular and well known that it threatens to swamp the reputation of a senior mark holder? The senior mark holder brings a trademark infringement case alleging “reverse confusion” among its potential customers. This was the scenario the Ninth Circuit faced in its recent decision in: Ironhawk Technologies, Inc. v. Dropbox, Inc. (decided April 20, 2021)......
By: Weintraub Tobin