Cross-selling – The big win? Or the big bust?
By EsqSocial Corporation 25/05/21
Cross-selling pervades most industries. From Zara attempting to push the latest homewares on you, to Apple foisting another wearable on the market. However, within the legal industry, cross-selling is relatively unsuccessful. But why? Cross-selling, when successful, is of huge value to a law firm. How can law firms tackle the cross-selling problem more effectively? In this article, we look at the role data and collaboration can play in improving and growing a firm’s existing client...
By: Clocktimizer