Second Circuit Reverses the Commission and Orders Dismissal on 1-800-Contacts

The Decision 1-800-Contacts is one of the largest sellers of contacts online. One of the principal ways consumers shop for contacts is through key word searches. In the past, certain 1-800-Contacts competitors purchased the keyword “1-800-Contacts.” That would place their advertisements at the top of the list of results. 1-800-Contacts sued these companies for trademark violation and settled with a good number of them....
By: Kelley Drye & Warren LLP

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