New Lawsuit Against AdTech's Contribution to Bots
By EsqSocial Corporation 26/04/24
In a New York State Court lawsuit filed on March 11, 2024, a small digital content developer called Nubai sued its former adtech vendor, Outbrain, for routing to it what it called primarily sophisticated invalid traffic (SIVT) , i.e., “bots,” instead of human traffic. The case, only the second one of which we are aware, seeks to hold Outbrain liable for fraudulent inducement, breach of contract, and negligent misrepresentation, in the amount of at least $3 million plus possible punitive...
By: Katten Muchin Rosenman LLP