Yahoo ConnectID Faces Class Action Over Email Address Tracking as Alleged Wiretap Violation
By EsqSocial Corporation 11/04/25
Yahoo’s ConnectID is a cookieless identity solution that allows advertisers and publishers to personalize, measure, and perform ad campaigns by leveraging first-party data and 1-to-1 consumer relationships. ConnectID uses consumer email addresses (instead of third-party tracking cookies) to produce and monetize consumer data. A lawsuit filed in the U.S. District Court for the Southern District of New York says that this use and monetization is occurring without consumer consent....
By: Robinson+Cole Data Privacy + Security Insider