Penn State Victory Maintains Uneasy Status Quo in Sports Merchandising Industry
By EsqSocial Corporation 07/05/25
Most major universities have developed extremely lucrative business empires by exploiting the use of their trademarks and trade dress on apparel and merchandise, among other things. They have done so on the theory that the public inherently associates those names and logos with the universities, and therefore assumes that any merchandise or apparel bearing those marks must be licensed by the university....
By: Stinson LLP