From Snake Oil to Investment Scams: How the Accomplice Became the Rogue Online Influencer
By EsqSocial Corporation 08/05/25
The rise of influencer scams, akin to the modern day snake oil salesman, highlights the urgent need for stronger regulatory oversight and increased consumer awareness to combat misinformation and protect the public. In classic Westerns, a traveling salesman—posing as a doctor—would sell “snake oil,” a miracle cure promoted with flashy theatrics and fake testimonials. To seal the deal, he relied on an accomplice planted in the crowd, pretending to be a satisfied customer. Though the product was...
By: StoneTurn