Class Action Lawsuit Over Marketing Email Tracking Pixels Dismissed by Federal Court
By EsqSocial Corporation 08/05/25
Key Takeaways - - At least four courts have now held that retailers using email for marketing are not considered “communication service providers” and therefore are not subject to TUCSRA. - At least five courts have now held that information collected through email tracking pixels does not qualify as “communication service records” protected under TUCSRA. - This recent ruling adds to the weight of authority interpreting TUCSRA to not apply to marketing emails with tracking pixels. But all these...
By: Perkins Coie